Situation
Gunney OMC principal Lynn Gunney needed a creative way to introduce Gunney OMC at a presentation for some new business -- developing a global employee newsletter for Bayer HealthCare, Diagnostics Division.

Lynn had heard that the prospective client was not easily impressed and wanted the "wow factor." She and her colleague, Mary Lou Thiercof, knew they would be competing against much larger firms for the work, including a big New York agency. But they had a small budget and only one week to prepare.

Gunney OMC services

Capabilities brochure

Lynn and Mary Lou decided to demonstrate their ability to develop a creative, engaging publication by creating a brochure featuring themselves and their capabilities.

They worked with graphic designer Renaud Garnier, who turned their ideas into a fun, memorable brochure that looked just like a magazine cover seen on a newsstand. They named the brochure Wow! and customized it for the Bayer business.

The result? The client praised their creativity, and Gunney OMC won the Bayer newsletter business. The brochure was passed along in the marketing department, which led to additional business with Bayer, and with another company by referral.

The Wow! brochure won a prestigious Compass Award from the Northern California Public Relations Society of America, as well as an Award of Distinction from the 2005 Communicator Awards.

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