Client
Medtronic Europe Sàrl
Pain Business
Tolochenaz, Switzerland

Product/therapy
Medtronic Pain Therapies: neurostimulation and intrathecal drug delivery
Implanted devices to treat chronic pain

Situation
A marketing survey found that sales reps across Europe had inconsistent knowledge of Medtronic products and therapies for pain. The client also wanted to train reps on consistent use of product brands to strengthen brands against competitors. A tool was needed to help with training of new reps, as well as to serve as a quick reference.

Gunney OMC services
Pain reference guide

Gunney OMC developed a pain reference guide that included features, advantages, benefits and key messages for each product, as well as key clinical sources, objection handling and a primer on branding. The small, spiral-bound guide fit into a rep’s pocket, purse or briefcase and quickly became a highly valued reference tool.