Client
VidaMed Inc. - Fremont, Calif.
Medtronic Urology - Minneapolis

Product/therapy
PrecisionTM Plus System for TUNA® Therapy
Transurethral needle ablation: minimally invasive procedure to treat benign prostatic hyperplasia (BPH)

Situation
When Medtronic acquired VidaMed Inc., it needed to rework the TUNA Therapy brochure to launch a product enhancement under the Medtronic brand in time for a major meeting – a tight deadline.

Gunney OMC services

Physician sales brochure

Gunney OMC worked closely with clinical and regulatory staff at both companies to re-craft key messages that were supported by the literature. The brochure got a fresh new look and a new tabbed format to follow the steps the sales reps used in the sales process.

This brochure won a Gold Spotlight Award from the League of American Communications Professionals and an Award of Distinction from the 2003 Communicator Awards.