Product/therapy
IntraEAR® Catheter
Catheter that delivers fluids to round window niche of the ear

Situation
DURECT Corp. needed to reintroduce the IntraEAR Catheter, but had a limited budget, short time frame and tight regulatory constraints.

Gunney OMC services
Patient brochure and tabletop display graphics

Within just a few weeks, Gunney OMC created cost-efficient materials to reintroduce the product at a series of medical meetings. Materials were designed to "humanize" the product by bringing in a general "treatment" message and introducing images of patients enjoying general hearing health.

This brochure won an Honor Spotlight Award from the League of Communications Professionals and an Honorable Mention in the 2003 Communicator Awards.

IntraEAR® is a trademark of DURECT Corp.