Client
Medtronic Europe Sàrl
Pain Business
Tolochenaz, Switzerland

Product/therapy
SynchroMed® Personal Therapy Manager
Remote control-like device that controls implanted pump

Situation
Medtronic sales reps needed a presentation tool to help them quickly and easily introduce the new product to physicians and invite their participation in a focused release strategy. The sales reps reported that they rarely had the luxury of time to walk through an entire PowerPoint presentation with physicians.

Gunney OMC services
Desktop seller

Gunney OMC produced a desktop, flipchart-style sales tool that enabled sales reps to go through the whole presentation or just a few key points as time allowed. In the flipchart-style format, the physician sees the page on the front, and the rep can refer to notes on the back page.