Client
Medtronic Neurological, U.S. Pain business -
Minneapolis

Product/therapy
Medtronic Pain Therapies: neurostimulation and intrathecal drug delivery
Implanted devices to treat chronic pain

Situation
As a platinum sponsor of the Worldwide Pain Conference in 2000, Medtronic aimed to grow its pain business by positioning itself as the global leader in pain management, providing a full range of products, therapies and education programs for physicians who treat chronic pain. To do this, Medtronic set objectives for booth attendance, symposia registration and attendance, customer event attendance and media coverage.

Gunney OMC services:
Integrated marketing communications campaign

Gunney OMC orchestrated a broad range of meeting strategies and tactics that met or exceeded objectives, including:
Communications plan
Theme development
Advertising
Exhibit booth graphics
Booth invitation
Symposium invitation and on-line registration system
Coordinating educational symposia
Customer event and invitation
Public relations campaign